追蹤者

2020年12月15日 星期二

你懂護城河嗎?不懂就落伍囉,他可是現在投資最重要的知識(上)

 





何謂護城河?護城河泛指一間企業具有強大的競爭優勢,這些優勢使得其他公司難以擊破甚至取代。

從六個方面去辨識一間公司是否有護城河:

一 品牌優勢

    一間企業能擁有品牌優勢,不外乎是因為能帶給消費者深植人心的感受,感受到良好的消費體驗,使用經驗甚至售後服務,願意回頭持續消費,唯有能夠持續消費且願意付出更高的價格,才是真正的擁有品牌價值。

品牌價值是品牌管理要素中最為核心的部分,也是品牌區別於同類競爭品牌的重要標誌。邁克爾·波特在

在品牌的核心價值上,或者說品牌核心價值也是品牌精髓所在。

轉換成本

    如果想要從原本選擇的產品轉向選擇競爭者的產品,必須要付出一定的代價。像是一開始如果使用的是蘋果的手機,在 iOS 系統當中已經購買了一些應用程式或支出其他相關的費用,想要轉成安卓(Android)手機,勢必得付出一些代價,例如得花時間重新設定系統,也有可能需要再花錢購買在 iOS 系統已經買過的應用程式。

    因為這些代價,消費者很可能會放棄轉換,選擇使用原有的產品。也因為如此,蘋果也形成了一個封閉的生態系統,客戶的黏著度高,就能夠讓蘋果銷售更多的應用程式。在 2016 年 9 月 7 日的發表會當中,蘋果官方宣佈應用程式的下載量累積已經高達 1,400 億次。

網路效應

    公司所提供的產品或服務的價值,會因為用戶人數的增加而達到加乘的效果。PayPal的創辦人 Peter Thiel 也曾經在他的書籍《從 0 到 1》當中提到網路能夠帶來很大的效應,他之前是 Facebook的第一個外部投資者,主要的投資原因也就是看上了社群網路所帶來的快速擴散效果。

    有愈多的人使用臉書,就會帶動他們的朋友一同加入,這會使得臉書的用戶越來越多。也因為人數的增加,臉書當中的發文、貼文能夠迅速擴散,讓更多人看到。眾人聚集的地方,也成功地吸引了廣告商的目光,透過群眾傳播的力量,不僅讓廣告商能夠推廣它的產品及服務,同時也讓臉書因此而賺進了大把的鈔票。臉書透過網路的效應,讓它的服務顯得更有價值。

四 成本優勢

    這通常應用在規模龐大的企業上,因為規模大,擁有巨大的採購能力,意味著能夠降低商品成本,而連鎖店就像一家實驗室,你可以用來做實驗。如果是一家小商店的老闆,在供應商上門推銷的影響,要選購多種商品,肯定會做出很多愚蠢商品。但若其下大量的商店,採購工作由採購部門完成,就可以聘起一些精通商品的人做採購工作。


五. 有效規模

    在一個利基市場當中,只有少數的公司提供服務,就有可能產生有效規模。像是加拿大國家鐵路是該國最大的鐵路公司,它的鐵路路線橫跨了北美,從大西洋到太平洋,最南甚至到達了墨西哥灣。舖設鐵路的固定成本相當高,要達到如此四通八達的規模,競爭者必須要投入大筆的資金。因此這讓它具備了競爭優勢,能夠有效地阻擋競爭者的進入。


六 價格議定權

    具備無形資產、轉換成本以及網路通路的護城河特質的公司,能夠有一定的定價能力,定價能力指的是公司在價格方面具有主導權。消費者會因為公司的品牌、技術、獨特性而願意花更多錢購買公司的產品,而成本優勢則能夠使公司的成本降低,這些優勢都會提高毛利率。因此在量化的部份,我們可以觀察公司是否能夠持續維持高毛利率,相較於同業來說,毛利率是否相對較高。

    一間公司倘若競爭加劇銷售量依然增長,並且輕易調高售價不影響銷售,甚至在與供應鏈有議價空間可以壓低成本,這象徵這企業具有價格議定權。往往具有這樣特徵的公司,都是具有強大的品牌價值,這樣的企業不需要太多的資本支出,就能使盈餘成長。


喜歡我的文章,請為我的粉專按讚,倘若想看到更多的個股分析,歡迎加入我粉專置頂社團

相關連結



2020年11月27日 星期五

Stop useing ROE ROA ,this indicator will subvert your thinking about ROE and ROA and get rid of the traditional price frame

 




ROIC > WACC    on behalf of companies to raise debt is advantageous 


Many people in the market will mention ROE and ROA because of their easy calculation method. In addition, Buffett mentioned the concept of ROE , which makes this concept popular in the streets. ROE is greater than ROA, which means that it is beneficial to borrow money, but these two data can be changed arbitrarily through accounting games. Not to mention that some companies in the United States that buy too many treasury stocks have caused shareholders' equity to become negative. At this moment, ROE is no longer useful. It is a better indicator to use the size of ROIC and WACC to measure whether a company's debt is beneficial , because it is more difficult to make changes through accounting, and it will not be difficult to evaluate because the purchase of treasury stocks becomes a negative number. 

 

So, what is ROIC ? 

 

ROIC  =  Earnings before interest and taxes ( EBIT × 1-  tax rate) ÷  invested capital 

Invested capital  =  shareholders' equity  +  interest-bearing liabilities  +  unpaid dividends payable  +  shareholder's interest-free borrowings   

Interest-bearing liabilities: short-term loans, long-term loans, interest payable, etc. 

 

It seems that the formula is complicated. In fact , the concept of ROIC is very simple. It refers to the relative relationship that an enterprise can create profits by investing capital . The author divides the enterprise into three types to explain it. 

 

1. Working Capital Growth Earnings Growth  

2. Working capital growth earnings growth  

3. Working capital growth Earnings growth  

 

1. Working Capital Growth Earnings Growth  

Let’s start with an analysis of Buffett ’s idea of buying  See’s : " We bought See’s for US$  25  million . At that time, sales were US$  30  million, and net profit before tax was less than US$  5  million. The working capital required It is  8  million dollars. A small amount of seasonal debt needs to be repaid for several months each year. As a result, the company received  60% of  its pre-tax net profit on the capital invested There are two factors that help the company's required working capital to be minimized. First of all, the product is sold in cash, so there is no need for accounts receivable.


Second, the production and sales cycle is short, which can reduce inventory to a minimum. 


Last year  See's  sales of  3. 83  billion US dollars, pre-tax profit of  8,200  million dollars. The capital required to operate the business is now  40  million U.S. dollars. This means that since  1972  , we only need to invest another  32  million to allow the company to achieve moderate real growth. During this period, See's  total pre-tax income has reached  1.35  billion US dollars. All profits, except for $  32  million, will be returned to Berkshire.  


Unit: US$10,000 

When buying 

last year 

Increase rate 

Working capital 

800 

4000 

4 

Net profit before tax 

500 

8200 

15.4 

ROIC 

0.625 

2.05 

2.28 


Without deducting the tax rate, we use the net profit before tax ➗ working capital (this is only an approximate calculation, and the actual analysis cannot be calculated like this), we can find the ROIC of Heath Candy . 


From the chart, we can see that from the time of the purchase until Buffett’s current last year, his working capital increased four times, while the surplus increased 15.4 times. Readers can see that a slight increase in capital investment by Heath Candy can create profits several times the investment amount. And such enterprises are the first choice for investors. 


2. Working capital growth earnings growth  


Such enterprises are very common. If an enterprise earns the same proportion of profits by investing capital, it is like increasing the bank's money from 100,000 to 1 million, and the interest also increases.

 

 

Unit: US$10,000 

Ten years ago 

this year 

Increase rate 

Working capital 

10 0 

1000 

9 

Net profit before tax 

100 

1000 

9 

ROIC 

1 

1 

0 


It can be seen from the chart above that working capital and net profit before tax have increased simultaneously, but ROIC has not changed at all. In reality, such a situation is unlikely, but it is possible that ROIC is sluggish and the growth rate is very low. For example, ROIC will grow at an average annual rate of 1% over the long term , and it is difficult to have an amazing increase. 


3. Working capital growth Earnings growth 


Unit: US$10,000 

Ten years ago 

this year 

Increase rate 

Working capital 

100 

1000 

9 

Net profit before tax 

100 

500 

4 

ROIC 

1 

0.5 

-0.5 


This type of company, with a certain amount of capital invested, can only earn half or less of its surplus. In the long run, the growth rate of ROIC is negative. 


Virgin Atlantic Airways ( Virgin ) chief executive: "If you want to become a millionaire, a billionaire and then became the first to open an airline.  


The aviation industry is the most standard example. The continuous expansion of the aviation industry’s fleet has brought high personnel, depreciation, and rental costs. This is a capital-intensive industry. Whether it is buying or leasing aircraft, it needs to invest a lot of costs, plus it is severely affected by oil prices. Fuel costs, as well as rising personnel costs, for various reasons make the aviation industry a difficult industry to make money. 


In an unregulated and homogeneous commodity market, air ticket price competition makes it difficult for this market to profit. 


























    Next, we have to analyze the company VISA with the concept of ROIC

 

From right to left, the data are 2010 2011... and so on. It can be seen from the chart that the ROIC of VISA has been on the upward trend during the ten-year period, while the downward trend during the period is sometimes due to the recognition of high goodwill and intangible assets through mergers or reorganizations, such as trademarks, Concession and so on. In the long run, VISA can make full use of these purchased assets and create profits. 

 

Then we compare VISA 's ROIC and WACC relations 

What is WACC? It measures the cost of capital of a company .  

 

WACC weight of debt cost of after-tax debt weight of common equity cost of retained earnings weight of special equity cost of special shares 

It can be expressed as  WACC= (Wd)[( Kd )(1-t )]+  (Wp)( Kp )+ ( Wc )(Kc ) 

Wd : debt ratio, Kd : debt yield,  Wp : preferred stock ratio, Kp : preferred stock return, Wc : common stock ratio,  Kc : common stock return,  t : tax rate    

 

There are two main sources for companies to obtain funds from outside: equity and debt. Therefore the capital structure of a company mainly consists of three components  preferred stocks, common stocks and liabilities (often bonds and promissory notes).


The weighted average cost of capital (ie WACC ) consider capital structure (that is, assets, liabilities, equity ratio of weight) relative weight of each component in weight and reflects the expected cost of the new asset for the company.

 

A company will want its WACC to be the smallest so that it can raise funds with the smallest capital cost. 


ROIC represents the remuneration of capital, how much remuneration the management can create by capital investment: while WACC represents the cost of capital, which generally refers to the cost of raising funds. And the reason for evaluation is whether a company's operators can use the company's capital to create greater returns. 


When ROIC is greater than WACC , it symbolizes that the management can make full use of shareholders' money, retain surpluses and liabilities to get higher returns for funds. If ROIC < WACC , it means that the management's ability to use debt and equity is mediocre or even poor. 

 

From the chart, we can see that long -term ROIC is greater than WACC , which represents VISA's long-term borrowing and the profitability of using equity is very good. 

 

Do you think Wacc and ROIC algorithms are too complicated? Don't worry, you can get the company's data through private messaging author's fan, JJG , and I only provide this service in Taiwan.